tag:blogger.com,1999:blog-7057268567118204094.post2633925240271541838..comments2023-09-25T07:29:56.175-07:00Comments on Brands Plus Music: Involving Music Fans at Many LevelsJohn Lokenhttp://www.blogger.com/profile/10389687311107553577noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-7057268567118204094.post-35726859994724551362009-11-12T09:38:32.421-08:002009-11-12T09:38:32.421-08:00Groupies. Funny. But you're right. I've se...Groupies. Funny. But you're right. I've seen groupies in both music and sports. And not necessarily ones who actually sleep with their objects of adoration. They are just there all the time, wanting access. The difference between a hardcore fan and a groupie is hard to discern and sometimes there isn't a difference.<br /><br />I'll have to think about if there is an appropriate place to put "Being a groupie" on the list. <br /><br />Actually there is. You can go from hanging out with the band to dating the band.Suzanne Lainsonhttps://www.blogger.com/profile/15483602086100616975noreply@blogger.comtag:blogger.com,1999:blog-7057268567118204094.post-22158554454395106892009-11-12T01:33:54.141-08:002009-11-12T01:33:54.141-08:00No mention of groupies? Why do u think I got in a ...No mention of groupies? Why do u think I got in a band in the 1st place!?Rickhttp://rickrolling.netnoreply@blogger.comtag:blogger.com,1999:blog-7057268567118204094.post-12919250569520366172009-11-11T18:41:05.958-08:002009-11-11T18:41:05.958-08:00Conrad, yes, I agree that crowdsourcing a song wou...Conrad, yes, I agree that crowdsourcing a song would probably not result in an especially good piece.<br /><br />But we have been to shows where the person on stage gets everyone participating in some fashion. You could even engineer it so that everyone feels like they are creating, even if they are actually being guided. I think flash mobs are tapping into that. There is an organizer for the flash mob, but a lot of people are recruited or invited to participate and the sheer mass of them adds to the effect. They are the event, even if each person didn't actually come up with an original move.Suzanne Lainsonhttps://www.blogger.com/profile/15483602086100616975noreply@blogger.comtag:blogger.com,1999:blog-7057268567118204094.post-31266629700986505062009-11-11T16:41:19.618-08:002009-11-11T16:41:19.618-08:00Suzanne, this is a great refreshing post from the ...Suzanne, this is a great refreshing post from the usual "top 10 ways to do this...." articles that are everywhere. Sometimes all the music industry needs is for people to just approach ideas with "I was just thinking about this and decided to jot down some notes ot bounce off of everyone"<br /><br />Defintately the area of fans offering their time, skills (in a controlled environment) or help in a specific area to a band. Some artists are asking their fans to help them create their artwork, comment on pre-released material help out with tours. However, mass participation by fans in the creation of music will probably not happen simply because everyone will become a critic even before the music is released. <br /><br />I listen to music all day, it's part of my job, but rarely do I connect with a band purely on the basis of their sound. More often than not I really connect with a band through a video, website, out of the box thinking on how their music could be used or simply just being themselves and being true to their art.Conrad Buckhttp://www.conradbuck.comnoreply@blogger.comtag:blogger.com,1999:blog-7057268567118204094.post-90732720939063517592009-11-11T09:11:12.169-08:002009-11-11T09:11:12.169-08:00Zik, thanks for the game mention and link. Yes, ju...Zik, thanks for the game mention and link. Yes, just as fantasy sports leagues engage people, something along those lines should do the same for people following artists/bands. The prize-winning aspect would give them an additional level of involvement, too.Suzanne Lainsonhttps://www.blogger.com/profile/15483602086100616975noreply@blogger.comtag:blogger.com,1999:blog-7057268567118204094.post-27401462188182673812009-11-11T09:04:46.345-08:002009-11-11T09:04:46.345-08:00Tom, yes, I agree that how fans interact with musi...Tom, yes, I agree that how fans interact with music does not indicate their level of emotional attachment. That's for them to decide.<br /><br />What I wanted to do was to get people to move beyond the idea that music continues to be a one-way street, with artists creating content and looking for ways to sell to fans, and fans buying tiers of content, merchandise, and services.<br /><br />What I am reading in the direct-to-fan discussions is what to sell fans (e.g., t-shirts, limited edition packages, monthly subscriptions).<br /><br />I think that thinking is limited, so I have proposed that we think in terms of ways to involve fans. I suppose it is coming from the idea of experiential marketing, but I want to move beyond the idea that musical experiences mostly revolve around attending live performances. I think the live show is one of the most experiential activities, but viral marketing, where people send a link to friends, also contains a level of involvement too.<br /><br />So if we begin to think about why people will get involved with music other than just to listen to it and to buy related items, maybe we will find more ways to make this a creative process for everyone, not just those perceived as the artists.Suzanne Lainsonhttps://www.blogger.com/profile/15483602086100616975noreply@blogger.comtag:blogger.com,1999:blog-7057268567118204094.post-90474853800676417982009-11-10T22:45:05.571-08:002009-11-10T22:45:05.571-08:00Very nice work, Suzanne. And I think you hit on so...Very nice work, Suzanne. And I think you hit on something very important. There are a fan's involvement with the music can occur at various level. But even though it seems reasonable to believe that most people won't go the extra mile (from the perspective of commitment) unless they are engaged emotionally, it is certainly possible that someone can be very much connected and engaged just by listening to the music. It isn't necessarily true that a fan is a bigger or better fan if they join the artist's street team. And it isn't necessarily true that those who make the extra commitment will experience a greater measure of satisfaction or enjoyment. It is true, however, that many fans will become engaged with the music (and the artists) they care about. And as they become engaged, many of them will go further than the passive consumers of an earlier era. They will share their views, their photos, and perhaps even the music itself (or a ticket to the show) with others. Some of them may even be inspired to create their own music, their own experience that they are then motivated to share with others. And the cycle continues.Tom Higleyhttps://www.blogger.com/profile/00644786207925744039noreply@blogger.comtag:blogger.com,1999:blog-7057268567118204094.post-50815438322400260532009-11-10T16:26:14.962-08:002009-11-10T16:26:14.962-08:00Thanks for the ideas. I'll spend some time eit...Thanks for the ideas. I'll spend some time either working them in somewhere or combining them with something already on the list.Suzanne Lainsonhttps://www.blogger.com/profile/15483602086100616975noreply@blogger.comtag:blogger.com,1999:blog-7057268567118204094.post-54192525069459143652009-11-10T15:07:04.309-08:002009-11-10T15:07:04.309-08:00interesting post
some ideas: read the bands blog,...interesting post<br /><br />some ideas: read the bands blog, post on the bands bulletin board, introduce yourself to bandmembers at show, write a review of a live show, post setlists and pictures of the band, get involved a one of the bands projects, volunteer as an extra in the bands video, create a video game which has band members as characters, etckahnzonoreply@blogger.comtag:blogger.com,1999:blog-7057268567118204094.post-489287180799753482009-11-10T12:44:31.916-08:002009-11-10T12:44:31.916-08:00Suzanne,
Nice blog post and read read....!Suzanne,<br /><br />Nice blog post and read read....!theinquishttps://www.blogger.com/profile/16365527947972830829noreply@blogger.com