tag:blogger.com,1999:blog-7057268567118204094.post4007732765015193219..comments2023-09-25T07:29:56.175-07:00Comments on Brands Plus Music: The Recession and "Amateur" TalentJohn Lokenhttp://www.blogger.com/profile/10389687311107553577noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7057268567118204094.post-55278342048847134672010-02-06T09:57:43.571-08:002010-02-06T09:57:43.571-08:00Excellent overview of emerging music "busines...Excellent overview of emerging music "business" models, Suzanne. I put business in quotes because so much money is thrown at creating digital versions of past paradigms (direct-to-fan start-ups replacing labels, mog aggregators replacing Rolling Stone, cloud storage replacing physical collections, music apps replacing radio, etc)... and yet very few are thinking about the larger picture of how digital is empowering fans to become participants. Some of the concepts you discuss above are the logical iterations of Garageband, Guitar Hero, et al. <br /><br />As a musician, I worry that putting tools in the hands of the many will lower the bar somehow. And yet, as you point out, there have been numerous examples of how democratizing creativity has increased not only audience size but moved culture itself down the playing field.<br /><br />The best and brightest in the entertainment, technology and investment communities need to worry less about whether subscription or ad-supported is the wave of the future -- this is really just window dressing. Instead, focus on how emerging behaviors will improve society's enjoyment of, and PARTICIPATION IN, the arts at large.John Lokenhttps://www.blogger.com/profile/10389687311107553577noreply@blogger.com