If ever there was an example of the extent to which music can affect people, it was this performance, which has now been viewed by millions on YouTube.
YouTube - Susan Boyle - Singer - Britains Got Talent 2009
What is significant is that it is about the music, not the packaging.
The Beauty That Matters Is Always On The Inside
And there are even lessons for marketers.
The Most Important Marketer of the 21st Century: Susan Boyle - Britain's Got Talent Contestant
When done right, music is one of the most powerful ways to reach people.